team log in
subscribeNouvelles
Play On! Vancouver Event Returns to GM Place
Thursday, March 05, 2009
VANCOUVER, British Columbia, CANADA - March 5, 2009, Vancouver based promotional marketing agency Black Wool Incorporated has secured the exclusive British Columbia rights to produce CBC's Hockey Night in Canada Presents Play On! - The Official Canadian Street Hockey Tournament.
The Vancouver tournament, taking place on the downtown doorsteps of General Motors Place, is part of a nationwide street hockey event series and outdoor hockey festival that features regional tournaments taking place in 12 major markets across Canada. The Play On! Vancouver event will feature 24 street hockey rinks, a celebrity game, interactive sponsor booths, prizing, giveaways, special appearances by current and former NHLers, over 200 teams, over 1500 participants and separate conferences and divisions for both genders and all ages. CBC's Hockey Night in Canada Presents Play On! event series culminates annually with a national championship event, where Elite winners and finalists from each regional event gather to compete for the title of 'Canada's Greatest Street Hockey Players' and the Redwood Cup.
Play On! is the largest street hockey tournament of its kind in North America, featuring strategic partnerships with the NHLPA, the Hockey News and CBC's Hockey Night in Canada, with additional support provided by the Vancouver Canucks.
"We are excited about bringing Black Wool Incorporated on board as our regional producer in British Columbia. They bring a wealth of experience, professionalism and the right skill set that is necessary to produce an event of this magnitude" says Scott Hill, National Program Director for CBC's Hockey Night in Canada Presents Play On!
"It's not just a street hockey tournament. It is a celebration of Canadian hockey - a big piece of Canadian heritage and a major part of our culture" states Jon Margolis, partner at Black Wool Inc. "A street hockey program like this opens the game to all Canadians, young and old, boys and girls, broadly appealing to "new" Canadians from all ethnicities - particularly those that may never have had opportunity to play the ice form of the game. As a low-cost, no-barriers-to-participate event series that allows all to feel 'truly Canadian', CBC's Hockey Night in Canada Presents Play On! is helping to seed the next generation of hockey players (and hockey fans) in Canada."
"We are thrilled that Vancouver's Special Event office approved our event site plan, with ratification coming from City Council at the end of March. With GM Place and Downtown Vancouver as the backdrop, our event will offer participants a one of a kind street hockey experience with a big league feel. The area is synonymous with hockey in Vancouver and we can't think of a more ideal location," adds Margolis.
The Lower Mainland event will be taking place in downtown Vancouver on Abbott and Keefer Street in front of GM Place during the weekend of June 13th and 14th. For more information about the event or to register a team visit www.playon.ca
About Black Wool Inc. Black Wool Inc. - a marketing activation agency specializing in helping clients to strategically activate corporate sponsorships, promotional campaigns & event marketing programs to reach key brand objectives. The Black Wool service offering includes Strategy Development, Campaign Creative, Brand Ambassador/Promotional Team Staffing & Deployment, Event Production & Management, Celebrity Talent Procurement, On-site Data Collection & Research, Graphic Design and complimentary Online Strategy Development.
###
For photos, interviews and media kits please contact Chris Lee at 604.688.7518
