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CBC, Play On! Announce New Agreement
Thursday, December 17, 2009
As part of the agreement, CBC will annually continue to provide a full range of promotion of the Play On! program within CBC's Hockey Night in Canada broadcasts, online at CBCSports.ca and much more. The agreement also ensures that the Play On! National Championship event will remain a fixture as part of Tim Hortons Hockey Day in Canada programming for five more years.
"We're very pleased to have the continued support of Canada's pre-eminent broadcaster in the ongoing development of the Play On! program," said Scott Hill, program founder and National Program Director. "CBC and CBC's Hockey Night in Canada have been true Partners in the building of Play On! into what is now Canada's largest Sports festival."
The agreement will also ensure that Play On! events will operate in the downtown streets of even more centres across Canada, allowing even more Canadians to participate in these events that embrace the most pure and innocent form of their favourite game.
"CBC's Hockey Night in Canada is proud to continue our participation in the Play On! program for another five seasons," said David Masse, senior director, CBC Sports. "These family-friendly events are as much about community spirit as they are about skilled street hockey competition. Regardless of ability, anyone and everyone can participate. We're excited to be a part of it and to see the program continue to grow in the seasons ahead."
About CBC Hockey Night in Canada's Play On!
CBC Hockey Night in Canada's Play On! features recreational and competitive street hockey tournament divisions for both genders, all skill levels, and all ages. Since the program's inception, more than 300,000 Canadians have 'taken back the streets' from coast to coast through involvement in one of the thirty-four Play On! events held to date. The events have collectively included participation from many current NHL, AHL, CHL, and CIS players. These highly organized street hockey events celebrate the game of hockey in its most pure form, in a wholesome, fun-filled atmosphere that makes kids feel like NHL pros and helps adults feel like kids again. All interested participants can visit www.playon.ca for tournament information, to register a team, and more. 2010 Sponsorship opportunities are also now available. Final summer 2010 event schedule will be announced next February.
About CBC's Hockey Night in Canada
CBC's Hockey Night in Canada has been a national institution since 1952. Now in its 57th season, CBC's Hockey Night in Canada remains the most popular weekly sports program in Canada, averaging close to two million viewers every Saturday night. Hockey fans can visit CBCSports.ca 24 hours a day, seven days a week for live and on-demand video streaming of all games as well as comprehensive NHL coverage, including weekly columns from CBC Hockey Night in Canada personalities, breaking news, in-depth reports, broadcast schedules and more.
